Questions
Questions, answered straight
The things people actually ask before they start — including the awkward ones.
What kind of business is this for?
Small businesses — solo owners up to teams of twenty or so: trades, services, practices, shops, small online businesses. If the honest description of your business includes “it depends on me,” it fits. And it isn’t one generic program: your readout and your plan are built from what you tell us — your kind of business, your team shape, your timeline.
It’s just me — no employees. Does this still work?
Yes — and honestly, differently. With no one to hand tasks to yet, the coaching leans on what a solo owner can build: your ways of working written down, a business that isn’t only in your head, continuity basics — and real options from there, whether that’s a first hire, growing into a team, or one day handing a buyer something they can actually run. What it won’t do is pretend a solo business transfers the same way a twelve-person one does.
My business is small. Is there even anything to sell?
Maybe not today — that’s exactly the point of starting. What buyers pay for — documented ways of working, a business that doesn’t need its owner daily, continuity basics — is built, not found. The assessment shows you where you stand; the platform helps you build from there. What it will never do is quote you a number.
I’m years away from selling. Why now?
Years-away is when this works. The people who see the most small-business sales say the same thing: the worst time to start is when you’re already burnt out and heading for the door. And the same work pays off now — a business that runs without you is a lighter week, whatever you decide later.
What actually happens in the assessment?
Seventeen questions, about fifteen minutes, and nothing you need to look up first — what your business does, how many people it takes, what would happen if you took a 30-day holiday with no phone. Most are a single tap. At the end you get a readout built from your answers: which of the four stages — Protect, Document, Build, Transfer — your business is at and why, one honest observation about what you’ve described, and what to work on first, including who to call when something is a job for a professional. It appears on screen the moment it’s ready; an email is only for keeping a copy that outlasts the browser tab.
How much time does it take?
The assessment: about 15 minutes. The real work: it’s your knowledge being written down, so it takes what it takes — you set the pace, everything saves, nothing expires. It’s built to fit around a working day.
Do I talk to a person?
The coach is an AI — that’s what makes the price possible, and we’re upfront about it. Behind it is one founder (me, Matt) who reads feedback personally. Your professionals stay human: the platform’s whole job is preparing you for them.
Is this financial advice?
No — structurally, deliberately, never. No valuations, no tax, no legal, no investment advice. When a question needs a professional, the coach says so and helps you arrive prepared. That line is the product’s spine, and it’s also why an adviser can comfortably recommend it.
What happens to what I tell it?
It stays yours: never sold, never shared, never used to price you, not used to train AI models under our provider terms. Stored in a secured database isolated to your account; deleted fully whenever you ask. The whole picture, in plain English:
Why not just read Built to Sell or The E-Myth?
Read them — they’re good. Then notice what their readers say: the ideas are clear, and doing it alone on your business is where it stalls. This is the walking-through: your processes, your dependencies, your documents, with a coach that keeps it moving.
Do you work with financial advisers?
Yes — advisers refer clients here precisely because it never competes with their advice. If you’re an adviser:
US and Canada?
Yes, both, from day one.
About 15 minutes. See where your business stands and what to work on first — instantly, no email needed.